Quorn launches protein bites in chilled snacking first

Quorn has moved into chilled snacking with the launch of Quorn Protein Bites, the brand’s first ever single serve snack range.

The range comprises Quorn Protein Bites Roasted and Quorn Protein Bites Sweet Chilli, which are available in Tesco, Morrisons and Sainsbury’s and coming soon to Asda and Eden Farm in Snackable grab and go packs (RRP £1:40).

The food to go (RRP: £1.30) range is made up of Quorn Protein Bites Cocktail Sausages which are coming to Morrisons and Quorn Protein Bites Sweet Chilli Bites 45g which are coming to Tesco and Eden Farm. Designed for lunchboxes and busy food-to-go shoppers, the smaller packs contain around 100 calories, which is clearly signposted front of pack to help shoppers navigate purchase with ease.

The new range will be backed by significant marketing investment launching May 2026, spanning TV, online video, social, influencer partnerships and in-store activation, reinforcing Quorn’s long-term commitment to driving chilled meat free momentum.

Marketing director at Quorn Foods, Lucy Grogut, said: “We know that shoppers will be so excited to see Quorn entering the food to go fixture for the first time. Snacking is the largest recruitment sector into meat free, and this range is set to be a huge growth driver for meat free snacking. With 89% of shoppers on a ‘food for now’ mission and protein still being increasingly prioritised, we’re helping retailers tap into a clear opportunity to continue building this penetration.

“The concept achieved a 5* System 1 rating when tested, so we know that Quorn Protein Bites are perfectly placed to drive this momentum. We’re meeting growing demand for convenient, high protein options that deliver on taste across even more occasions and formats.”