The New York Bakery Co. has launched its biggest ever UK & Ireland on-pack promotion, giving consumers the chance to win one of 40,000 limited edition bagel tins inspired by the brand’s New York roots.

New York Bakery Bagel Tins

The summer promotion will run until 2 September across the brand’s range of boiled and baked New York style bagels (rrp £1 / pack of five).

A modern take on the home bread bin, the limited edition bagel tins feature the New York Bakery colours of red, white and blue - complete with quoted messages such as “The optimist sees the bagel, the pessimist sees the hole” and “When life gives you lemons, squeeze them on salmon.”

To be in with a chance of winning a tin, consumers can visit the brand’s microsite: and enter the unique code found on their five pack of New York Bakery Co. bagels (Closing date = 17 September).

Rhiannon Heap, brand manager for the New York Bakery Co., said: “Our latest and greatest on-pack promotion is a quirky and modern new way to dial up our unique New York roots whilst giving our consumers the chance to win something we hope they will love as much as we do.

“As the UK’s number one bagel brand with 67.6% market share [IRI: 52we 27.04.19], we’re making sure consumers have the perfect way to store our authentic range of great-tasting boiled and baked bagels . Whether breakfast or lunch, we want to make sure consumers get the big New York taste they deserve.”

New York Bakery Co. bagels are available in the following flavours: the original; cinnamon & raisin; sesame; red onion & chive; wholemeal; original bagel thins; soft seeded bagel thins; and tomato & herb bagel thins.