Müller has launched price marked packs on Müller Corner into the wholesale and convenience channel.
The £1 price marked pack range, which is available from 1 April, consist of a two-pack of Müller Corner Strawberry and a two-pack of Müller Corner Vanilla Chocolate Balls.
Its FRijj brand is also available in £1 price marked packs.
The move is in line with Müller’s strategy to add further inspiration to its core range of branded products, while targeting new and growing channels.
Commercial director at Müller Yogurt & Desserts Jon Piper said:
“We think there’s a big opportunity for the number one brand in the yogurt category to thrive within the convenience and wholesale sector.
“As we continue to grow and add further inspiration to the category, we need to create products that not only add taste to life and meet the needs of shoppers, but also multiple channels.
“In 2019 the Müller Corner range was +1.3% on volume and last year it was +5.6% (Kantar).That’s because we have invested heavily in Müller Corner, shoppers value trusted brands, people are eating at home more and it’s a sub-sector with lots of growth potential.
“With our optimised price mark offering, we’re confident and excited in our approach, and believe this will deliver real value to our retailers within the wholesale and convenience channel.”