Muller 2023 campaign

Müller Yogurt & Desserts has unveiled a new multimillion pound TV campaign.

The TV campaign will air for 17 weeks and will be supported by on-demand video, YouTube and PR.

The campaign comes as the brand has revealed plans to redesign its branded packaging to “make it more cohesive, distinctive and easy to find and buy”. From September, Müller will start to roll out new packaging designs across all of its branded yogurts, desserts and drinks products: Müller Corner, Müllerlight, Müller Rice, Müller Bliss and Müller FRijj.

Toby Bevans, strategy and marketing director at Müller Yogurt & Desserts said: “It was over 30 years ago that Müller burst onto the UK scene and we’re proud to be the nation’s favourite dairy brand. “Our new campaign brings to life everyone’s unique eating rituals and the extent to which they will go to to love every bit of their Müller product. “We are delighted to see positive category growth, with our value sales up 8% year on year, and we are continuing to invest significantly in our brands.

“By redesigning our packaging, continually expanding and optimising our portfolio to meet shopper needs and creating impactful marketing campaigns that are visible all year round, we will drive category growth and help to put a smile on the nation’s face.”