Lurpak has added Lurpak Lightest Spreadable, its lowest fat spreadable yet. The spread will initially be available in 500g tubs with a special launch price of £2 (£2.98 rrp after that) and Arla hopes 250g tubs will be on the market for February/March. A £10m marketing plan includes outdoor and press ads as well as TV activity from January 16.

tel: 0845 762 6434