Vegan-friendly, gluten-free confectionery brand Goupie has added a Sesame Butter flavour to its Minis snack box range.

Launching on April 3, the product contains a total of 15.7g of protein per 100g thanks to added soy protein. “We’ve seen a huge demand for tasty indulgences in the vegan market that don’t cost a bomb and have some added nutritional benefit,” said brand manager Grace Simpson. “With this flavour we hope to tick all the boxes: originality, competitive pricing, great taste and free from.”

This flavour came about after vigorous testing in the Goupie Factory, followed by consumer taste testing at Vegan Life Live and finally a poll on Goupie’s social media platforms. “We listened to our customers and within just a few months we launched their favourite,” stated Janet Simpson, co-founder of Goupie. “We’re only going to launch 8,000 mini boxes of this flavour initially to keep it a limited edition. The hope is that we can launch more flavours in this fashion and the flavours our customers love the most will stay on! This way we can keep our customers supplied with a constant flow of new and tasty free-from products.”