Lambrini has announced the launch of its first ever RTD cans. Available in four flavours – Mango, Strawberry, Cherry and Rhubarb, the brand new additions to the Lambrini line-up have been created in response to growing consumer demand for convenience, whilst also tapping into trends for low calorie, low ABV ‘spritz’ drinks. The cans have a RRP of £1.50 and an ABV of 4%.
Lambrini brand manager Graeme Sharp said: “As we approach the spring/summer season, convenient drinks formats for barbeques and picnics are key. Our new range of ready to drink Lambrini cans, with their line-up of much loved fruity flavours is perfect for tapping into this opportunity. With a 4% ABV, 99 calories and just £1.50 per can, they’re also a great option for those who are looking for lower alcohol, lower calorie options at a really great price.”