Krombacher New Can landscape

German premium beer brand Krombacher has launched its Pils in a new 330ml can.   

The new Krombacher 330ml can is available immediately through Manchester-based importer and distributor Morgenrot in cases of 24 with a list price of £27.18.   

Krombacher’s director for sales & marketing in the UK & Ireland Stephan Kofler, said: “Our Pils has become a mainstay in quality On-trade establishments and leading retailers so with the ever-growing trend for cans, it was only right that we rolled out this new SKU.  The desire for our authentic, natural, full-flavoured beers from retailers, pubs, restaurants, hotels and most of all consumers is continuing to grow and we are confident that this thirst for quality and real German provenance will only increase further as 2022 heats up.”