Jameson Ginger Ale & Lime ready-to-drink is back in a new 330ml format.
Jameson Ginger Ale & Lime 330ml (RRP: £2.39) is available now through Tesco, Co-Op, Morrisons, Waitrose, as well as Bestway and Dhamecha. It will also be available in select English Football League (EFL) stadiums as part of its official whiskey sponsor status.
Previously available in a 250ml format, the bigger can is being launched as RTDs are the number one value-gaining category across the UK Off-Trade, growing +13% while pre-mixed whiskey drinks are increasing sales value by £3.5m [Nielsen IQ 6/09/25 L52wks].
The brand explained that it is “building brand equity within a key consumption pool for RTDs, 19–24-year-olds” through its long-term partnerships including the EFL.
The EFL partnership will support the Jameson Ginger Ale & Lime launch through sampling activity from the Jameson bus, Orla Board, close to major EFL matches.
Commercial director for Pernod Ricard UK, Ian Peart, said: “The new, larger 330ml format will make it even easier to enjoy a smooth Jameson Irish Whiskey both at home or away.
“The RTD market is rapidly expanding in the UK and Jameson continues to inspire consumers by engaging them through their passion points, the number one being football. This means, showing up for fans in a way that makes their matchday experience smoother, with great drinks, prizes, collaborations and content that resonates.”
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