Hovis is on television screens this month as part of a multi-media campaign. The £3.5m campaign runs across TV, outdoor advertising and digital media, highlighting the 100% British wheat claim on the Soft White range. The TV advert, on air during peak times, continues until early May, and features hundreds of farmers racing across a finish line to signify the brand's work with British farmers. The ad campaign complements the recent Union Jack design packaging launched on the Soft White range last month.

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