Ginsters has launched a special edition cheddar and bacon pasty. The new addition will replace the festive turkey, bacon & cranberry pasty and will retain the same price and on-pack coding to ensure an easy transition for retailers. The pasty will be available until the beginning of April.

Ginsters head of brand marketing Andy Valentine said the new variant was designed to attract new shoppers to the category with a “traditional British taste”.

Rrp: £1.99

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