Florette is preparing to inject growth into the prepared fruit category with Fruit Pots, available in pineapple, tropical and melon & grape. Each 80g pot contains a fork and provides consumers with one of their 5-a-day.
Even though it's not always the most popular part of a meal, retailers cannot afford to overlook salad products. According to Florette marketing manager Elaine Smith, 50% of its pre-packed salads are sold during the key barbecue period of May to August.
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