The latest flavour from Captain Morgan is its autumnal ‘Sliced Apple’ flavour which will hit the shelves in early November.
The 70cl, 25% ABV bottle will be available in Asda and selected convenience stores, with a wider roll out across the trade to follow in Spring 2022.
It is hoped that consumers will be able to create various serve experiences, including with lemonade, neat over ice, or as a hot toddy serve for those colder days.
Samantha Newby, category director at Captain Morgan GB commented: “We know that consumers are still keen to explore new flavours within spirits. The launch of Captain Morgan Sliced Apple provides an opportunity to truly disrupt the category with great tasting spirit option whilst widening the reach of Captain Morgan to a broader group of people, moments and occasions.”