Davidstow has added two new skus to its range and has undergone a revamp. The relaunched brand is rolling out now and will now include a creamy Medium Chedder (rrp £4.49).

The new packaging features bold colours for shelf standout with a bolder logo and a Cornish Chough bird to add. The relaunch is being supported through sampling and an advocacy campaign to recruit more customers. The range includes Mature Cheddar, Extra Mature Chedar and Special Reserve Cheddar.

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