Mondelez has launched a promotion on its Dairylea brand giving consumers the chance to win a dream holiday worth £10,000 if they discover one of ten special mooing packs.

The promotion is running across limited edition 160g and 300g spreads and 140g and 280g portions. There are ten top prizes of £10,000 to spend on any holiday as well as 20,000 mooing cows to be won instantly via an online mechanic.

Marketing to support the promotion includes TV, digital and outdoor campaigns inlcuding mooing posters. Convenience retailers can pick up a mooing cow when they purchase one case of Dunkers and two cases of Portions, Tubs or Slices at cash and carry depots.

Tel: 08702 400 861

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