Cathedral City has relaunched its spreadable cheeses range with two new variants and a new pack design.
The Dairy Crest brand’s range will now include extra mature and garlic and herb and will carry the new pack design offering increased stand out on shelf. The new Cathedral City spreadable range (rrp £1.49 per 125g) will be supported by marketing support including digital, outdoor, shopper marketing, PR and social media.
Will Hemmings, head of cheese marketing, said: “We know that consumers often struggle to find an authentic, delicious tasting spreadable cheese and they have told us that our range delivers on all fronts. With years of experience in making the nation’s favourite cheddar, Cathedral City spreadable cheese delivers the same great Cathedral City cheddar taste and quality but in a convenient spread.”
Spreads is the third biggest cheese segment worth £302m RSV, bought by 82% of all UK households, with the majority of the sector made up of soft cheese and kids spreads.