Dairy Crest is celebrating the Queen’s 90th birthday and all things British this summer with its popular Country Life Best of British pack.
This summer packs of Country Life will have increased visibility and will be supported by in store and retailer activity promoting the brand’s themed messaging ‘Great British Occasions deserve Great British butter’.
The activity will highlight Country Life’s British heritage and encourage shoppers to make more of British butter as part of their celebrations this summer, most notably to support street party celebrations around the Queen’s 90th birthday, this June.
Amy Fisher, senior shopper marketing manager at Dairy Crest, said: “Our promotional campaign will focus around inspiring shoppers with simple recipes and ideas to incorporate Country Life into their dishes and party food, helping them to bring their celebrations to life at key British flag-waving occasions throughout the summer.
“We have developed bespoke, themed Country Life baking recipes which will be available to shoppers via recipe barkers at fixture, at sampling events in store and on the Country Life Facebook page.”