Dairy Crest has relaunched its Best of British Country Life brands with a fresh design.

The Best of British pack was first launched to mark the Queen’s Jubilee in 2012. The new design marks the company’s proud support of British dairy farmers and will also continue to carry the Red Tractor and Prince’s Countryside Fund logos.

Dairy Crest head of butters and spreads Louise Pike said: “The refreshed design taps into consumers’ interest in British produce, whilst the history and heritage of Country Life mean that it is perfectly placed to promote its support of the British dairy industry.”

The new pack design appears on Country Life salted and unsalted butters (rrp £1.60 per 250g).