Cathedral City reveals new flavours for snack bar line-up

Dairy Crest is refreshing its Cathedral City adult snack bar range with the addition of two new flavour variants and an updated packaging design.

The brand’s original (mature cheddar) snack bar is being joined by a caramelised onion and a sweet chilli variant, both of which feature toasted pumpkin seeds for added texture.

The new flavours are high in protein, a source of calcium and contain 100 calories or fewer per bar. A new calorie label features prominently on the products’ updated pack design.

Anca Lazar, senior brand manager for Cathedral City Snacking, said: “Snacking has reinvented itself in a big way over recent years and snacks today need to work harder and smarter than ever. Consumers expect their snacks to do more than just satisfy cravings. They rely on snacks to get them through the day and to fuel their body.

“With almost two thirds of adults snacking once a day or more (IRI Total Convenience incl WL, Unit ROS 12we 14 Jul 2018), and demand for healthy snacking solutions ever more buoyant, we see the adult snacking market as a significant opportunity that extends far beyond traditional savoury snacks and confectionery. Cheese Snacking as a sector is benefiting and our Cathedral City Snack Bar product, launched in Oct 2016, has been an important contributor to this growth.”

Available in single bar (24g) and multipack (4 x 24g) formats, Cathedral City’s refreshed snack bar range is rolling out to independent retailers now (rrp 60p and £2 respectively).