Cadbury is to bring back its successful Big Win-Win promotion, which gives shoppers and independent retailers alike the chance to win fantastic cash prizes in the spirit of generosity.
Generosity is described as one of Cadbury’s ‘core values,’ and the Big Win-Win campaign embodies that by inviting winning shoppers to nominate their favourite convenience store for a generous cash prize that both they and the store can receive.
To enter the promotion, shoppers simply purchase any participating Cadbury single or duo product, go online and enter their details along with the barcode and batch code from their pack.
In total, £100k in cash prizes is up for grabs, and retailers have a chance of winning an incredible £50k worth of prizes alongside their customers.
In total, there are 100 opportunities to win, consisting of 25 x £1,000, 25 x £500 and 50 x £250 cash prizes for retailers and shoppers.
The promotion runs from March to August this year across Cadbury’s full singles and duos range - including both pricemarked and non-pricemarked packs - across top sellers such as Twirl, Dairy Milk and Wispa, which all carry the campaign’s promotional flash.
Clotilde Darie Lheureux, Cadbury Pick Me Up brand manager at supplier Mondelēz International, said: “Our campaign is an exciting and engaging way for us to give back to the people who continue to make the brand what it is today. From our retail partners to our loyal shoppers, Big Win-Win is our way of saying thank you for the role they play in Cadbury’s story, while creating moments of shared joy and success where it matters most.”
Former winner, Max Bashir, owner of Go Extra Middlesborough, said: “It was fantastic to be a winner and it meant a lot to us to know we’d been nominated by a customer for a prize, it’s really special. It’s easy to be part of the activity, just stock Cadbury singles and use the display materials, what could be easier? I’d encourage all retailers to get involved. It’s great to have a promotion focused on independent convenience stores.”
For retailers looking to promote The Big Win-Win campaign, there is a comprehensive and unmissable range of POS available from Mondelēz International representatives.
The Big Win-Win is being supported with an above-the-line campaign including OOH, digital, social media and PR.
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