Cadbury is to launch ‘Koko by Cadbury’, a new range of gifting chocolates, in time for the all-important Christmas period.
The bitesize milk chocolates have rich truffle centres and are designed to appeal to the female-to-female gifting market, which Cadbury has identified as a key sales opportunity. The chocolates come in a 200g pink ‘handbag’ pack. The company recommends that retailers stock Koko by Cadbury alongside other gifting brands. Retailers will be able to get their hands on the new chocolates from early September. The launch will be supported by extensive consumer PR and sampling.
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