Inspiring the convenience community
Cadbury is hoping to send sales of its Wishes chocolate stars soaring this Christmas with a £1m marketing injection.
Cadbury has given two of its confectionery brands a makeover. Picnic and Starbar have both been updated to give them better shelf standout in time for Christmas.
Cadbury has revealed its Christmas range for 2010 and is aiming to make Christmas wishes come true with its novelty Wishes milk chocolate star.
The nutty chocolate bar range has also been rebranded.
Supplier found 55% of pet owners failed to purchase petfood in convenience stores due to lack of choice.
Suntory Beverage & Food GB&I hopes the new Ribena format will attract more impulse buyers to the carbonated juice drink.
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