Budweiser is bringing back its limited edition BBQ packs in time for the summer season.
In store from early July, the new packs will run across a number of SKUs, including 8x440ml pmp, 10x440ml can fridge pack, 12x440ml, 4x300ml bottle wrap and 6x300ml basket pack.
The new packaging will be supported across all stores in an omni-channel approach, with messaging supporting the barbeque occasion.
Sunny Bhurji, head of trade marketing at brand owner AB InBev, said: “Summer is a key volume driver for beer in all sectors, with consumers enjoying the sunshine and celebrating with a Great British Summer Barbeque.
“The attractive and disruptive design of the new packaging will help give Budweiser a competitive edge - appealing to various shopper missions, including ‘the barbeque supply run’ and ‘planned events’. The format will also enable consumers to easily pick up their beverage and head to their summer event, whilst fitting easily in the fridge to ensure the beers are cold.”