Sovereign Brands has introduced McQueen and the Violet Fog: a new gin spirit created using 21 different botanicals.
Made in Jundiaí, Brazil, McQueen and the Violet Fog has an abv of 40% and features six signature botanicals found in no other gin in the world, including: basil leaves; rosemary; fennel seed; calamansi; star anise; and acai.
Brett Berish, ceo of brand owner Sovereign Brands, said: “With McQueen and the Violet Fog, we’re proud to unveil what we see as the next generation of gin. Instead of focusing on just one or two flavors, we chose to be ambitious. McQueen and the Violet Fog reveals something new with every sip: heat, spice, juniper, herbal, citrus and floral notes, all the touchstones of gin, balanced perfectly. We’re proud and excited to share this wonderful gin with the world.”
McQueen and the Violet Fog is rolling out to independent retailers now with an rrp £39.99 per 750ml bottle.
Watch the brand’s new UK advertising campaign below.