Boursin has unveiled its first ever plant-based alternative to cheese - Boursin Plant-Based Garlic & Herbs.

Boursin Plant will be available to retailers nationwide from February 2022 in cases of 6 x 130g (rrp £3). The launch will be supported by integrated marketing and PR activities, including strong shopper marketing activities both in-store and online to drive visibility at the point of purchase and unlock trial.

Senior brand manager at Boursin Celina Leroyer said: “The plant-based market has grown substantially in the past year, and Boursin Plant-Based has been developed following the identification of a gap in the market for speciality options. The launch fuels Boursin’s NPD pipeline with products meeting ever-evolving consumer needs; delivering a brand-new taste experience for those seeking plant-based alternatives to cheese, Boursin Plant-Based delivers the delicious Boursin-inspired taste consumers know and love, without compromising on indulgence and delicious flavour.”