World of Sweets is to extend its partnership between Bonds of London confectionery and Vicki McClure’s Our Dementia Choir for another year.
This follows the success of the charity share bag range that raised £32,000 for the cause in 2025.
First launched as part of Bonds’ 130th birthday celebrations, the collaboration involved the brand’s key lines - Lemon Sherbets, Rhubarb & Custard, Butter Mintoes and Pear Drops and two soft eats Watermelon Slices and Soft Sherbety lemons — with 10% of profits supporting the choir and their careers.
Head of marketing at World of Sweets, Kathryn Hague, said: “We are thrilled to have raised £32,000 so far for Our Dementia Choir. The response from our customers has been incredible, and it feels only right to continue the Bonds birthday celebrations and the partnership for another year. Music and nostalgia bring so much joy — and we are proud that our sweets can play a small part in supporting such meaningful work.”
Chief executive of Our Dementia Choir, Caroline Killeavy, added: “ We cannot thank the Bonds team for their generous support and kindness over this past year, and we delighted our close partnership will continue for another year. This donation is the largest single donation the charity has received this year, and this level of funding makes a massive difference to the experience we can offer choir members, families and carers, all of whom are living with Dementia.”
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