Italian truffle brand Be Truffle is expanding its portfolio to include a range of eight condiments available in a new convenient squeezy bottle, to sit alongside its existing range of jars.
Designed to reinforce the brand’s aim to bring the refined taste of truffle to “a wider audience that’s more likely to enjoy a casual, rather than fine dining eating experience,” their squeezy bottles are also recyclable.
Delivering classic British flavours with a unique truffle twist, the launches present a familiar and user-friendly format the brand said it expects to be popular with consumers looking for convenience.
Commercial manager, Francesco Casali, said: “Be Truffle represents an accessible range of truffle-based products which appeal to a new generation of consumers hungry for exciting innovative flavour sensations and world cuisine taste experiences.
“These customers enjoy experimenting with food and are more at home savouring quick and tasty dishes using transformative ingredients like Be Truffle, than they are cooking up complicated gastronomic masterpieces. The new squeezy bottles provide a fun convenient format that’s ideal for time poor cooks or self-serve usage occasions.”
The squeezy bottle line-up includes eight of its flavour favourites in two pack sizes available according to the variant. The RRPs range from £4.50 to £5.
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