Baxters Vegetarian Super-licious Soup Pots

Source: Baxters

Baxters has launched four new vegetarian flavours for its Super-licious Soup Pots range.

Created in response to increased consumer demand for vegetarian and vegan friendly, convenient products, the new flavours are Thai Vegetable Broth, Carrot and Coriander, Sweet Potato and Miso and Peri Peri Lentil and will initially be available in Spar stores across the UK.

The veggie Soup Pots are available in 350ml pots, can be easily microwaved, include one of your five a day and are 98% recyclable.

European marketing director at Baxters Food Group Lorraine Rothwell said: “Despite the fact that there’s more people working from home than ever, Baxters has seen a 13% rise YOY in soup sales within the convenience channel. Consumer demand for quick and healthy working from home lunches has continued to increase and we want to give our customers a range of options when it comes to flavour and market trends.

“The launch of the Super-licious range in 2020 was extremely well received and we anticipate the vegetarian Soup Pots will be just as well received as the initial range in 2021 as demand for plant-based and vegetarian products continues. This new range absolutely delivers on taste and quality, but that also offers our customers an accessible and satisfying vegetarian lunch option.”

For more on meat-free offerings and how you can increase sales in that category, check out our latest category report here.