Anchor is rolling out its cheddar cheese range into the convenience channel.

Available to buy in 350g block formats with an rrp of £4.50 for Anchor Mature Cheddar and £4.75 for Anchor Extra Mature Cheddar. The rollout will be to Makro and Booker from the middle of December in small cases of six 350g blocks.

Packaging for the cheese uses the distinctive Anchor logo with different colours signposting variants. Packs are resealable using Aplix seals which removes the need to line up channels to reclose.