Arla is investing £8m in Anchor’s new ‘Tastes like home’ marketing campaign, which hits TV screens from February 22.

For the first time, the firm will showcase the Anchor portfolio of block and spreadable butters and squirty cream  in the same campaign, which focusses on the people coming together around food.

Activity will also include a national outdoor campaign, and new print advertising in female and food lifestyle magazines, as well as the continuation of the brand’s on-pack loyalty scheme Anchor Rewards Club.

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