At a time when living costs are rising and health remains high on the agenda, the campaign's message is clear: being full of nutrients, extremely versatile and superb value for money, potatoes are the perfect choice for consumers.
Potato Council marketing director Kathryn Race says: "This campaign aims
to reconnect families with potatoes by demonstrating their nutritional benefits over rice and pasta, as well as their convenience and - at a time when budgets are being stretched due to sharp increases in food prices - the cost-effectiveness of this great British staple."
PR activity encompasses national, regional press and broadcast media, as well as consumer press. Celebrity Nell McAndrew is also endorsing the 'Love Potatoes' campaign.
For information on how to get involved with in-store activity, go to the Potato Council website on www.potato.org.uk,
or contact 01865 714455.