Spring loaded 
The gingerbread man will have to make room for a new range of decorated gingerbread biscuits this Easter. Image on Foods’ Mr and Mrs Bunny faces, Easter Chicks and mini ducks and rabbits could be just the products to take Easter displays to a new level. 
rrp: from 97p 
tel: 0845 095 1270 

Decorating time 

In 2010 Dr Oetker saw a surge in sales of Easter activity kits, as unit sales rocketed by 135% on 2009. This year it has three Easter packs: Choco Moulding Kit; Bunny Cookie Kit; and Easter Cupcake Kit. The kits are aimed at parents looking for ways to entertain their kids. 
rrp: £1.99 
tel: 01772 643300 

Red alert
In the run up to Red Nose Day on March 18, the MaltEaster Bunny and the rest of the Maltesers line-up will feature an on-pack promotion to raise money for Comic Relief. A consumer competition offers the prize of featuring in a TV ad, and at least 2p from every pack purchased will go to the charity. 
tel: 01844 262517

Bunny girl 
Thorntons has added to its Easter range with a hand-decorated milk chocolate Bramble Bunny and an impulse-sized Melt Treat egg. Both products are hand decorated and come in ribbon-tied packaging, which gives them on-shelf standout and a premium feel. 
rrp: bunny £1.99; egg 59p 
tel: 01773 542392

Feeling Goood 
Hancocks Cash and Carry is introducing a 1kg bag of filled twist-wrapped chocolates called Gooo. The sweets come in mint, orange, strawberry and caramel flavours, as well as Crème Gooo, which contains a soft egg yoke centre similar to Creme Egg. 
rrp: 69p per 100g 
tel: 01509 216 644

Read more: 
Cash in: Easter - Over-egged
Cash in: Easter - It pays to display
Cash in: Easter - Bigger picture