Products in depth – Page 3
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Products In Depth
Wine: A clear and crisp category
With the wide choice in wine confusing consumers, it’s up to retailers to keep the category easy to navigate and easy to experiment in
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Products In Depth
Spirits: your shot at bigger basket spends
The spirits category is a big cash- margin provider, not least because of its cross-merchandising opportunities. Here’s how to maximise sales
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Products In Depth
Cider: Keep it cool this summer
Cider is fast becoming the one of the hippest brews on the c-store shelf, with vintage, local and new flavours adding to the category’s appeal
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Products In Depth
Summer drinks: Hit refresh
When it comes to serving up alcoholic drinks for the summer, it’s all about refreshing and fruity flavours served long and chilled
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Products In Depth
Keep festive spirits flowing
Christmas is the time for giving, and what better way to spread festive cheer than with a favourite tipple?
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Products In Depth
Wine: Get worldly
Many retailers can find the wine category daunting given the huge choice of grapes, regions and styles on offer. And to make things tougher, the options are expanding, as brands aim to pull in new consumers from other alcohol categories.
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Products In Depth
Summer drinks: Temperature's rising
Summer is always a real opportunity for retailers thanks to family celebrations and get-togethers.
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Products In Depth
Christmas Alcohol: Something for everyone
With consumers keen to trade up over the festive season, there are plenty of opportunities to sell more premium spirits, wines, ciders and beers.
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Products In Depth
Branded wine: Get busy with the fizzy
Prosecco sales are booming in convenience stores as consumers demand lighter style wines, creating an explosion of new wine choices.
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Products In Depth
Cider: A burst of new flavours
There’s no let up in developments in the cider category, with new fruit mixes and flavours vying for space with vintage and craft lines.
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Products In Depth
Spirits & premix: Always in the party spirit
Consumers no longer use the excuse of a party to buy spirits, with new flavours and formats to tempt. Here’s what’s shaking up the category.
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Products In Depth
Christmas Alcohol: Give customers the gift of joy
Christmas is a chance to get shoppers to splash out on premium wines and spirits and bigger packs, so upgrade your stock for the season.
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Products In Depth
Branded Wine: Bubbling with optimism
Sparkling wine sales are soaring and shoppers are moving beyond the standard reds and whites, giving retailers plenty of reasons to celebrate.
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Products In Depth
Beer: Back of the net
For once brewers will be placing their hopes on more than just sunshine for an uplift in beer sales this summer.
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Products In Depth
Cash In: BBQ - Liquid refreshments
With all of the food taken care of for your customers, it’s important not to neglect the lucrative alcohol side of things. A combination of last summer’s World Cup and fine weather fuelled a 5.2% increase (IRI total off trade) in the off trade beer market during the four weeks…
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Products In Depth
Cash in: Cider - Core principles
Convenience retailers risk missing out on sales from this growing category if they fail to follow consumer trends in cider, points out Sonia Hook
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Products In Depth
Cash in: Winter chills - Christmas beer and cider
The beer and cider brands that sell year-round will perform for you this Christmas, but there are also some newcomers to help interest customers. That maybe about to change.
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