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products in depth – Page 22
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Products In DepthCash in: Soft Drinks - Bubbling over
Manufacturers are confident of sparkling soft drinks sales for the year ahead and are backing their brands to the hilt, explains Robin Mannering
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Products In DepthCash in: Cider - Core principles
Convenience retailers risk missing out on sales from this growing category if they fail to follow consumer trends in cider, points out Sonia Hook
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Products In DepthCash in: Male Grooming - Men allowed
Men may be more reluctant than women to buy grooming products, but their no-fuss attitude makes them perfect c-store shoppers, says Matt Chittock
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Products In DepthCash in: Male Grooming - Non-believers
As any advertising exec who’s launched a product for men will know, they’re a tough audience to reach. Mintel says that while women are more likely to believe adverts for products promising glossier hair, or smoother skin, men are much more cynical…
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Products In DepthCash in: Chocolate - Share Value
Today’s cash-conscious consumers are driving demand for Big Night In share packs and products with pricemarks. Sarah Britton reports
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Products In DepthCash in: Chocolate - Limited Editions
If pricemarked packaging doesn’t appeal, then another way to ensure customers remain stimulated by your confectionery offering is to tap into limited-edition products.
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Products In DepthCash in: Royal Wedding - Bride and joy
The Royal Wedding presents retailers with a band of golden opportunities. Gaelle Walker looks at how retailers can make sure they join the party
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Products In DepthCash in: Worldly foods - Worldly wise
Are you up to date with what’s happening in the world food arena? Tracy West takes you on a tour of the latest trends in global cuisine
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Products In DepthCash in: Cakes and biscuits - Comfort food
The biscuits market is performing well in the c-store sector. Aidan Fortune examines how consumers’ desire for inexpensive treats is boosting sales
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Products In DepthCash in: Cheese - Lighten up
The trend towards lighter variants in the cheese cabinet continues as more products enter the market. Kate Miller asks what this means for c-stores
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Products In DepthCash in: Cakes and biscuits - Price points
Consumers’ closer eye on the pennies has also meant more brands have been embracing pricemarked packs. Burton’s Foods category and activation controller Simon Negus says that price-marked packs of biscuits help convenience store owners compete with the larger chains.
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Products In DepthCash in: Cakes and biscuits - On-the-go
Fox’s Kitson also believes retailers should not overlook the on-the-go format and make sure they provide a selection of both on-the-go and take-home offerings.
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Products In DepthCash in: Cakes and biscuits - Healthy options
The company has also made inroads into the healthy biscuits sector with the launch of the Belvita Breakfast biscuit product in 2010. Sales reached £10.7m last year, and Kraft…
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Products In DepthCash in: Cakes and biscuits - Home values
With cost and health front of mind for consumers, more people are firing up the ovens and baking products at home. Dr Oetker marketing director Gill Davies says that an increase in the number of baking programmes on TV has meant that home baking has become more popular.
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Products In Depth
Cash in: Cakes and biscuits - Ones to watch
Burton’s Foods has added two variants to the Cadbury’s biscuit range: Dairy Milk and Bournville. The launch will be supported by a £1.3m advertising campaign that will include outdoor and print ads
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Products In DepthCash in: Cheese - Provenance
A huge opportunity in cheese is provenance. This month Pilgrims Choice launched a new Territorials range, which includes favourites Red Leicester, Double Gloucester and Wensleydale.
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Products In Depth
Cash in: Cheese - Ones to watch
Kerrygold has moved beyond butter and launched into the cheese category with a Mature Irish Cheddar…
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Products In DepthCash in: Pet care - An extra treat
While most of a pet care section should be made up of cat and dog food, retailers should still leave some space for treats. Anderson explains their popularity: “Dog treats is one category…
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Products In Depth
Cash in: Pet care - Ones to watch
Mighty meaty
Mars Pet Care has released a new Meaty Chunks range under its Sheba brand. Available in beef, chicken, salmon and turkey variants, new Meaty Chunks… -
Products In DepthCash in: Ice cream - Kiddies corner
New Forest Ice Cream is predicting big demand for kids’ fruit ice lollies this summer. “Most people have been hammered so badly by the recession that they’re not going away…