Conviviality Retail and Palmer & Harvey have entered into a partnership which will see them supply each other with products from their particular areas of strength.

The new arrangement will see P&H supply tobacco to Conviviality’s central warehouse, while Conviviality – parent company of Bargain Booze, Matthew Clark and Bibendum PLB ­– will supply a range of alcohol products to P&H.

The alcohol lines in question will be slower-moving, specialist lines such as liqueurs and craft ales which P&H disperses from its national distribution centre, rather than the regional warehouses.

P&H managing director Martyn Ward told C-Store: “For some of the slower-moving lines, we have not been competitive in the past because we found it difficult to secure the right quantities and run the right promotions. Conviviality has great expertise in this area, and will also be able to advise us on range, pricing and promotions.

“In the same way we will be using our huge expertise and secure delivery of tobacco to help them in this category. The whole reason for this new arrangement is so that both companies can enhance their offer. Alcohol and tobacco are key categories for any convenience store, and we believe all our customers will benefit.”

David Robinson, md of Conviviality Retail, added: “I am excited to have signed this supply agreement with P&H. We are constantly looking at ways to ensure we provide the right range, service, support and pricing for our franchisees. This agreement will help us to maintain and further improve our ability to invest in future initiatives and pricing to provide our franchisees with more opportunities to strengthen their business. We look forward to working with the P&H team on this exciting initiative for both our businesses.”