“Some have particular shades of that policy, so it might be that they don’t sell to people in school uniform, it might be not to sell in the morning, it might be not to sell more than one can.
“We are community retailers – if there is contact from the school or other stakeholders, we absolutely say that retailers should engage with them positively, and it has resulted in more of these voluntary energy drinks policies being put in place.”
Recent ACS polling of 1,210 independent stores found that 53% of retailers don’t sell energy drinks to under 16s.
The ACS has also produced guidance for retailers that states energy drinks do not require age restrictions but retailers should respond to requests from local schools and stakeholders when deciding whether to sell to young people.
More information on the inquiry and energy drinks guidance can be found on the ACS website.