Booker warehouse

Tesco has announced the appointment of Geoff Byrne as CEO of The Booker Group.

He succeeds Andrew Yaxley who will take up Byrne’s former role of CEO of Tesco Ireland and Northern Ireland.

The new appointments, which take effect from 31 August, reflect Tesco’s “continued focus on developing leadership talent across the Group and building on the strong momentum in both businesses,” it said in an official release.

Both Yaxley and Byrne will continue to form part of the Tesco Group Executive Committee. 

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Geoff Byrne has been appointed CEO of Booker

Byrne brings extensive experience in senior leadership roles to Booker after his time at Tesco, where he led a period of sustained growth, investment and market share gains, while further strengthening the business’s position with customers and communities across the island of Ireland, the group said.

Yaxley previously served as CEO of Tesco Ireland from 2015 to 2018. He subsequently joined the leadership team as chief product officer, before becoming CEO of food and drink wholesaler Booker.

In recent years he has helped drive strong growth at Booker and strengthen its position in a competitive market.

Ken Murphy, group CEO, said of the moves: “Tesco Ireland and Northern Ireland are both great businesses with talented teams and ambitious plans for the future. Developing talent across our group and creating opportunities for leaders to bring their experience into different parts of the business is a key strength of Tesco.

“Andrew and Geoff have each made a huge contribution in their current roles. Their experience, knowledge and track record make them the right leaders for the next chapter for Booker and Tesco Ireland and Northern Ireland.

Yaxley added: “I’m delighted to be returning to Tesco Ireland and look forward to working with colleagues to build on the strong momentum already in place.

”Under Geoff’s leadership, the business has delivered excellent progress, growing its position in the market while continuing to serve customers and communities across Ireland and Northern Ireland. I’m excited to lead the business through its next chapter.”

Finally, Byrne said: “It’s been a privilege to lead Tesco Ireland and Northern Ireland and I’m incredibly proud of what we’ve achieved together.

“The business is in a strong position, with a talented team, a clear strategy and strong momentum. Booker is a fantastic business with a unique position in the market, and I’m excited to work with colleagues there to build on its many strengths.

”Andrew is an outstanding leader who knows the Irish business incredibly well, and I wish him every success.”