Landmark Wholesale is slashing the price of 12 of its best-selling own brand products and launching a new ‘7 Day Deals’ promotional mechanic.

Hero products, such the buying group’s best-selling energy drink LSV and Vintners Collection Pinot Grigio, are included in the price-drop promotion alongside key grocery products such as Lifestyle Value granulated sugar.

Meanwhile, from 10 August the new ‘7 Day Deals’  promotion will see four other Landmark own brand products on special offer for one week only.

Jon Burton, Landmark Wholesale senior trading controller said: “We’re committed to delivering exceptional value to retailers.”

“We fully expect this to be a real hit with retailers when they see that so many of their big sellers are included, which will boost their bottom line.”

 7 Day Deals will run every three weeks until the end of April 2016.