KeyStore partners with Healthy Living Programme to offer families free meal kits during holidays

Glasgow-based wholesaler JW Filshill has launched its KeyStore summer campaign in partnership with the SGF’s Healthy Living Programme, giving away free tomato pasta meal kits to support families during the school holidays. 

The campaign, which the Healthy Living Programme is running to mark Filshill’s 150th anniversary, is offering nutritious, tasty, and easy-to-cook veggie kits to parents who ask for them in their local KeyStore - no questions asked.

Filshill has also received support from supplier Princes Group, owner of Napolina, which has provided all the stock free of charge – all retailers have to contribute is the onion, making the initiative virtually cost-free for KeyStore customers to take part.

Gillian Edgar, field manager for the Healthy Living Programme, said: “The kits [left] contain two cans of Napolina chopped tomatoes, Napolina penne pasta, an onion, a wooden spoon and recipe card. School holidays can be difficult for families who rely on free school meals to help them budget, so these kits take a bit of pressure off them.

Craig Brown, Filshill’s chief sales and marketing officer, commented: “Our KeyStore estate works closely with the Healthy Living Programme all year round and we regularly hold Welby Breakfasts in stores to educate children and adults about healthy eating.

“When Gillian and her team approached us about doing something special this summer to help support retailers and their customers in our 150th anniversary year, we felt that offering free meal kits would be really appreciated by families and give them a boost during the holidays.”