WKD is set to launch two new variants – WKD Orange and WKD Green – as well as two new pack formats for its biggest seller WKD Blue.
The two additional flavours will expand the current WKD ready to drink (RTD) core range to a total of six variants. WKD Blue is being made available in both a 50cl bottle and a 330ml can four pack. The roll out of the new can four packs in time for the summer festival season follows a successful trial of WKD cans in selected outlets, the brand says.
Both WKD Orange and WKD Green will have the same 4% ABV and rrp as the other variants.
Debs Carter, WKD’s marketing director, said: “The orange sector accounts for £35m-worth of RTD sales a year and is showing year on year growth rates of +31%, while apple RTD sales are worth £20m a year and have grown by 69% in the past 12 months (Nielsen). However, in keeping with the WKD brand style, WKD Orange and WKD Green will refer to the colour of the liquids rather than a specific fruit flavour.”
rrp: Green & Orange £1.39 275ml bottle; £3.19 70cl bottle
rrp: WKD Blue four can pack £5.99; 50cl bottle £2.49
tel: 0800 917 3450