WKD has launched ‘WKD Blush Hour’ - a 10-week digital and social media campaign headlined by Made in Chelsea star Binky Felstead.

The new campaign aims to ensure that WKD Blush, the latest addition to the WKD range launched in February this year, is associated with getting Saturday nights off to a great start.

The weekly 7pm Saturday night ‘WKD Blush Hour’ slot goes live for the first time on June 25 and will run throughout July and August on Mixcloud radio, and will be publicised on WKD’s and Binky’s social media pages.

Providing the soundtrack for consumers enjoying sharing a night in or getting ready for a Saturday night out, Binky - who is also a designer and beauty blogger - will be playing the hottest music tracks and inviting consumers to get involved via shout outs and selecting the tracks that they want to hear, alongside sharing fashion, lifestyle, beauty and make-up tips.

Binky will be inviting her 1.7 million social media followers to tune in to the ’WKD Blush Hour’ music mix on Mixcloud, and WKD will also feature the activity on its Twitter, Facebook and Instagram pages. The ‘WKD Blush Hour’ is expected to reach around 1.2 million target consumers during the campaign.

Each week, WKD will be offering a range of prizes, from fashion vouchers to make-up products.

Debs Carter, marketing director for alcohol, at SHS Drinks, said: “The ‘WKD Blush Hour’ provides an unrivalled opportunity for WKD Blush to engage with WKDs core audience of 18 to 24-year-olds at a key point in their weekly social calendar.”