WKD’s interactive ‘Xmas Rules’ campaign will encourage consumers to embrace the madness of this festive season.
Appearing on social media sites from November 28, the campaign will ask fans to share stories, videos and photos which show their take on christmas rules.
The best posts and tweets will be rewarded with festive branded gifts.
SHS Drinks, the brand owner, will also run tailored wholesale and cash & carry promotions giving retailers the opportunity to offer ‘2 for £5’ deals on the trio of £2.99 pricemarked 700ml bottles, and a single unit price of £4.49 on the £4.99 pricemarked 4-packs.
Additional deals and offers will also be available during specific trade days.