Westons Cider is adding to its Rosie’s Pig range of refreshing cloudy ciders with the launch of Rosie’s Pig Raspberry Roller Cloudy Cider.
The new Raspberry and Cucumber flavoured cider also taps into the growth of berry-flavoured ciders, which now account for 87% of all fruit ciders sold*.
While the flavoured ciders were originally launched as limited-edition products in 2016, the four-strong range is now being launched on a permanent basis, due to its all-year-round appeal.
Rosie’s Pig Raspberry Roller is a refreshing berry flavoured cider with citrus notes, creating a well-balanced, easy-drinking cider with a fresh finish. Like the rest of the range, the still, cloudy cider comes in both a 330ml can (on and off-trade) as well as a 10-litre, fridge-friendly, bag-in-box format (on-trade only) with an ABV of 4%.
Tim Williams, Rosie’s Pig brand manager, says: “We are very excited to be bringing Rosie’s Pig Raspberry Roller Cloudy Cider with Raspberry and Cucumber to market. The fruit cider category is growing at +10% year-on-year and the category now accounts for 27% of all cider sold (Westons Cider Report 2017). The Rosie’s Pig range flavours of Rhubarb, Damson, Cherry, and now Raspberry and Cucumber will help to add further growth to the fruit cider category, bringing in new drinkers across all age groups.”