Leading the way in the alcohol-free beer sector, Suffolk micro brewery, St Peter’s, has just launched the world’s only organic alcohol-free beer, Without Organic (rrp £1.49 per 500ml bottle).
Following the huge success of Without Original and Without Gold, which now contribute 15% of the Brewery’s overall sales, Without Organic aims to target health-conscious consumers looking for a pure, natural and zero-alcohol craft beer that is as good as the real thing.
Brewed in exactly the same way as a normal beer, just without the alcohol, Without Organic is a rich and full-bodied beer that is perfect for lager and ale drinkers. It is golden in colour and has a slight maltiness balanced with a sweet after taste.
With three products in its iconic ‘Without’ range, St Peter’s can now cater for customers looking for organic, vegan and alcohol-free beers.
Steve Magnall, CEO at St Peter’s Brewery, said: “The success of Without Original and Without Gold has been driven by a growing consumer appetite for more choice and quality in the alcohol-free category. The launch of Without Organic goes one step further to ensuring all tastes are catered for.
“We are and want to continue to be, the leading brewery in alcohol-free beer by offering our customers the highest quality selection of alcohol-free craft beers, produced to the same exacting standards as all of our beers. Without Organic is a delicious new craft beer that’s perfect for lager and ale drinkers and we’re certain it will be well received.”
St Peter’s Without Organic launches in January in 500ml bottles. It is available to on and off trade.