Smirnoff is expanding its flavoured vodka range with the launch of Espresso Smirnoff.
Available in all channels from April, the new variant is aimed at driving incremental sales in the growing flavoured vodka segment.
Espresso Smirnoff joins Lime Smirnoff, Green Apple Smirnoff, Vanilla Smirnoff and Blueberry Smirnoff in the brand’s flavoured vodka range. It is a blend of Smirnoff Red with the natural flavour of espresso coffee.
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