Shepton Mallet Cider Mill has relaunched the Red C cider range. The medium sweet cider has an abv of 3.5% and is now available in 440ml, 500ml, 568ml cans and 2l PETs. The brand’s packaging has been modernised as part of the new look.

Brand manager Holly Chadwick said: “With the cider market continuing to grow, and consumers looking for a variety of price and ABV options, Red C offers consumers an exceptionally refreshing taste whilst giving them great value for money.

“Red C is a brand with great heritage and we believe that the bright and energising pack re-design creates great standout on shelf, helping to attract new consumers to the brand. Our plans for 2014 will include up weighted investment in trade and consumer activation to build on the re-launch.”