Żubrówka Biała, a premium alcohol brand from Poland, is launching in the UK with the introduction of its impulse channel exclusive clear vodka.
Imported and marketed by Roust, the Biała product comes in 70cl bottles with an rrp of £12.99 each.
As the brand’s latest vodka launch, the drink is inspired by the white snows of the Bialowieza region - Europe’s last remaining primeval forest - and features an associated label design.
Emma Burns, international brand manager at Żubrówka, said: “When it comes to drinks and cocktails, there is growing consumer demand for new tastes, flavours and freshness which is driven by a desire for more authentic brands with a connection to nature. Unlike many of the mass-produced brands, Żubrówka Biała combines history and heritage with outstanding taste.
“Given its supreme smoothness and clear links to nature, Biała is the perfect choice for consumers seeking a premium-tasting base spirit to create a huge range of cocktails. We’ve worked with our distillery in Polmos Bialystok to bring the best Polish vodkas to the UK market. We’re delighted to be launching Biała at such an exciting time for the category.”