Molson Coors is set to launch Carling British Cider, its first venture into the cider market.

Launching exclusively in the off trade in March, the 4.5% ABV premium cider will be available in 500ml and 275ml bottles. It will be in the new bespoke Carling bottle, with pressure sensitive labels (PSL), designed to reflect a premium, modern look.

Carling British Cider, made in the heart of cider-making Herefordshire, is designed to appeal to a wide cross section of consumers.

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