Merrydown Cider is launching a 6% ABV variant in 500ml bottles with a new distinctive livery.
Contemporary packaging and brand activity have been developed to underline the light-hearted personality consumers associate with the Merrydown name, the brand says.
The new 500ml bottle pack design features a new logo – a fox dancing a jig and playing an apple core-shaped fiddle, bringing to life the character and sociability of the brand.
The new 500ml bottles will be sold alongside the established 7.5% ABV Merrydown 750ml bottles and 440ml cans.
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