Maynards Bassetts is launching a new flavour extension, Wine Gums Mocktails, aiming to broaden appeal to young adults.
Available from 5th March, the new flavour (165g rrp £1.32 or £1 PMP) will see Strawberry Daiquiri, Pina Colada and Cuba Libre flavours added to the range of iconic Wine Gum shaped jelly sweets.
Marta Sanso, senior brand manager for Joyful Candy at Mondelēz International, said: “Recent additions to the UK’s number one candy bag range (Nielsen MAT 02.12.2017) including Tangy, Tropical and Merry Mix candy bags have brought more shoppers into the market. Maynards Bassetts Merry Mix brought in more than 300,000 additional shoppers alone.
“This NPD is a true representation of our brand; it is bold and extremely relevant to British consumers. It received an outstanding rating in consumer concept testing (Nielsen, Idea Screener , May 11th, 2016) so we believe it will drive incremental sales within the younger adults segment of the market, providing a further growth opportunity.”